About me

With over seven years of marketing experience, I excel as a Content Manager committed to enhancing company websites and content through compelling strategies. My skills range from creating high-ranking blogs and whitepapers to crafting persuasive copy for landing pages, all of which have driven revenue growth exceeding 200%.

Experience

Senior Content Marketing Manager

TSIA /Remote/ B2B

Experienced Senior Content Marketing Manager with a strong track record of driving brand growth through strategic content initiatives. Proven leader with expertise in managing and mentoring a high-performing team of three, consistently optimizing content performance and surpassing KPOs. Skilled in crafting compelling narratives that engage audiences, enhance brand visibility, and foster meaningful connections with target markets.

• Directed a cross-functional team to design and execute a comprehensive content strategy, increasing organic traffic by 25% through AI-driven analytics and SEO best practices.

• Spearheaded lead-generation initiatives across departments, driving a 20% increase in conversion rates and enhancing overall customer acquisition.

• Transitioned the company’s content marketing efforts to an agile, data-driven approach, significantly improving efficiency and content performance.

• Conducted in-depth keyword research and implemented advanced SEO strategies, elevating website rankings by 10% for critical target keywords.

• Streamlined content creation processes to ensure alignment with brand voice, business objectives, and customer needs, improving message consistency.

• Leveraged social media marketing campaigns to boost brand awareness and engagement, achieving a 15% growth in follower count and heightened audience interaction.

Content Manager

October 2022 — December 2023

January 2024 — Present

Developed and executed editorial calendars to ensure the timely delivery of all projects. This included crafting a comprehensive strategy that drove success across various social media channels, lead-gen projects, events, and produced original, and up-to-date assets. Additionally, I generated data reports to monitor progress and measurable KPIs along the way.

• Led and mentored a high-performing team of content editors, technical writers, and external agencies, optimizing workflows and streamlining content production to achieve a 25% increase in output.

• Spearheaded SEO initiatives, including comprehensive website audits and strategic link-building campaigns, resulting in significant improvements in organic search rankings for key target keywords.

• Partnered closely with sales and events teams to develop and execute engaging digital events, effectively increasing brand awareness and fostering customer loyalty.

• Cultivated strong cross-departmental relationships, collaborating with technical subject matter experts (SMEs) to develop and assign high-quality content across various channels, including blogs, e-newsletters, case studies, white papers, event materials, sales collateral, and social media platforms.

Liquid Web /Remote/ B2B

Work History

Marketing Manager

Pivotal Advisors /Hybrid/ B2B

Created and executed all marketing strategies. I was integral in elevating the entire B2B organization's success. Utilized SEO copywriting techniques across multiple mediums, from blogs to websites, social media posts to white papers, videos to event materials, email, and more.

• Developed and executed comprehensive marketing strategies across all channels, playing a pivotal role in driving significant growth for the B2B organization.

• Masterfully crafted SEO-optimized content across various mediums, including blogs, websites, social media posts, white papers, videos, event materials, emails, and more.

• Managed and grew the company's social media presence across LinkedIn, Facebook, Twitter, and YouTube, achieving a 50% year-over-year increase in LinkedIn followers.

• Collaborated closely with the leadership team to develop and execute successful marketing initiatives, including both paid and organic campaigns, driving measurable results. Include

• Proactively monitored emerging marketing trends, analyzed KPIs, and conducted competitive analysis to inform strategic decision-making.

• Implemented and executed a robust SEO and UX strategy for content and the website, resulting in a remarkable 300% increase in search engine performance.

Marketing Consultant

September 2016— January 2021

June 2019 — October 2022

Collaborated with diverse clients to develop and execute content promotion strategies, increasing backlinks and driving lead generation. Created compelling social media posts, product descriptions, and email copy to enhance engagement and conversions. Conducted targeted content outreach, securing placements in high-visibility publications.

• Developed and executed effective content promotion strategies for diverse B2C clients, significantly increasing backlinks and driving qualified lead generation.

• Created high-converting marketing copy across multiple channels, including compelling social media posts, engaging product descriptions, and persuasive email campaigns.

• Conducted targeted outreach to secure placements in high-visibility publications, enhancing brand visibility and client credibility.

• Achieved Top 10 Promotor status on Inbound, recognized with a commemorative t-shirt, demonstrating a strong commitment to inbound marketing principles and a proven track record of success.

Self Employed / Freelance / Ecommerce

Email Marketing Specialist

Push Interactive /Minnesota/ B2C

I planned and executed email marketing campaigns to nurture leads, drive conversions, and build customer relationships. My responsibilities included:

• Planned and executed high-impact email marketing campaigns that effectively nurtured leads, drove conversions, and fostered strong customer relationships.

• Created compelling and engaging email content, including newsletters, promotional emails, and automated sequences, to maximize open rates, click-through rates, and conversions.

• Managed and maintained email lists, including meticulous segmentation and regular list cleaning to ensure data quality and deliverability.

• Thoroughly analyzed campaign performance metrics, identifying key areas for improvement and implementing data-driven optimizations to enhance campaign effectiveness.

September 2017 — May 2019

Dollar Hobbyz /Minnesota/ B2C

July 2016 — November 2017

Marketing Specialist

Marketing Intern

1517 Media /Minnesota/ B2C

June 2017 — August 2017

Education & Certifications

• B.A., Writing Studies

• Emphasis: Professional Writing

• Minor: English

• University of Minnesota - Duluth

• Graduated 2016

Bachelors of Arts

Generative AI: Prompt Engineering Basics

Prompt engineering involves crafting effective and precise instructions, or "prompts," that guide a generative AI model to produce the desired output.

Institution: Writer AI Academy
Completion date: 2025

UX Writing

UX writing is the craft of crafting clear, concise, and user-focused content for digital products and services. It's about choosing the right words to improve user experience by simplifying complex processes and preventing confusion.

Institution: UX Writing Academy
Completion date: 2022

Google Ads

Google Ads Certified is a valuable credential for anyone involved in online advertising.

Institution: Google Skillshop

SEO

SEO courses provide valuable skills like keyword research, content creation, and link building, giving you a competitive edge to develop competitive strategies.

Institution: SEMrush

Skills

Skills I have developed throughout my professional career.

Strategic Planning & Execution

• Developing & Implementing Content Strategies: Ability to define and execute comprehensive content strategies aligned with business objectives.

• Editorial Calendars & Roadmaps: Creating and managing detailed editorial calendars and content roadmaps to ensure consistent and timely content delivery.

• Budget Management: Overseeing content budgets, allocating resources effectively, and maximizing ROI.

Content Creation & Management

• Content Ideation & Development: Generating innovative and engaging content ideas across various formats (blog posts, articles, videos, infographics, etc.).

• Content Quality Assurance: Ensuring high-quality content that is accurate, informative, and aligns with brand voice and style.

• Content Optimization: Optimizing content for search engines (SEO), social media, and other relevant channels.

• Content Performance Tracking: Monitoring key metrics (website traffic, engagement, conversions) to measure content effectiveness.

• Data-Driven Decision Making: Using data insights to inform content strategy adjustments and optimize campaigns.

• Reporting & Communication: Preparing and presenting clear, concise reports on content performance to stakeholders.

Data Analysis & Reporting

Team Leadership & Management

• Team Building & Motivation: Leading and mentoring content teams, fostering a collaborative and creative work environment.

• Project Management: Managing multiple content projects simultaneously, ensuring deadlines are met and projects are delivered on time and within budget.

• Communication & Collaboration: Effectively communicating with stakeholders, including cross-functional teams (sales, marketing, design, etc.).

Digital Marketing Expertise

• SEO/SEM: Strong understanding of SEO principles and best practices, as well as paid search advertising (PPC).

• Social Media Marketing: Proficiency in utilizing social media platforms to promote content and engage with audiences.

• Content Distribution: Exploring and implementing effective content distribution strategies across various channels.

• Excellent Written & Verbal Communication: Ability to clearly and concisely communicate complex ideas both written and verbally.

• Strong Presentation Skills: Effectively presenting content strategies and performance reports to stakeholders.

• Interpersonal Skills: Building and maintaining strong relationships with clients, colleagues, and external partners.

Communication & Interpersonal Skills

Creativity & Innovation

• Thinking Outside the Box: Generating creative and innovative content ideas that resonate with target audiences.

• Staying Ahead of Trends: Keeping up-to-date with the latest trends in content marketing and digital marketing.

• Adaptability: Quickly adapting to changing industry trends and market conditions.

Event Planning

• Risk Management: Identifying and mitigating potential issues (e.g., weather delays, speaker cancellations, budget overruns).

• Vendor Management: Negotiating contracts, managing timelines, and ensuring vendor performance meets expectations.

• Logistics & Operations: Overseeing all aspects of event logistics, including venue selection, transportation, catering, and on-site coordination.

• Building Relationships: Fostering strong working relationships with colleagues across different departments (sales, marketing, product, customer success).

• Stakeholder Management: Effectively communicating campaign goals, timelines, and progress to all stakeholders.

• Conflict Resolution: Resolving interdepartmental conflicts and ensuring smooth collaboration.

Cross-Functional Campaigns

Social Media & Community Management

• Engaging with Audiences: Actively participating in social media conversations, responding to comments, and building relationships with followers.

• Monitoring & Addressing Issues: Identifying and addressing negative sentiment, resolving customer inquiries, and managing online crises.

• Building Online Communities: Fostering a sense of community and belonging among followers through interactive campaigns and engaging content.

UX Writing

• Empathy & Understanding: Deeply understanding user needs, motivations, and pain points.

• Usability Testing & Iteration: Conducting user research and testing to ensure clear and effective communication within the user interface.

• Accessibility: Writing with inclusivity in mind, ensuring content is accessible to users with disabilities.

• Persuasive Language: Ability to use language that is clear, concise, and impactful to effectively communicate messages and persuade audiences.

• A/B Testing & Optimization: Experiment with different versions of copy (e.g., headlines, body text, CTAs) to identify the most effective variations in terms of engagement, conversions, and other key metrics.

• Understanding User Psychology: Writing copy that resonates with user needs, motivations, and emotions, encouraging them to take the desired action.

Copywriting

Designing Graphics

• Visual Communication: Ability to effectively convey messages and ideas through visual elements, including color, typography, imagery, and layout.

• Design Principles: Strong understanding of design principles such as balance, contrast, hierarchy, and repetition to create visually appealing and effective designs.

• Software Proficiency: Mastery of graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), or Figma.

Email Copy

• Crafting Compelling Subject Lines: Writing attention-grabbing subject lines that entice recipients to open the email.

• Personalized Messaging: Tailoring email content to individual recipients based on their interests, preferences, and past behavior.

• Call to Action Optimization: Writing clear, concise, and persuasive CTAs that motivate recipients to take the desired action (e.g., make a purchase, sign up for a newsletter, download a resource).

• Brand Strategy Development: Ability to define and articulate a clear and compelling brand strategy aligned with business objectives.

• Competitive Analysis: Deep understanding of the competitive landscape and identifying opportunities to differentiate the brand.

• Long-Term Vision: Ability to think strategically and plan for long-term brand growth and sustainability.

Strategic Branding

Tools

Design & Creativity

• Adobe Photoshop: Image editing and manipulation

• Adobe Premiere: Video editing

• Canva: Graphic design and social media content creation

• Figma: User interface (UI) and user experience (UX) design

• Procreate: Digital illustration and painting (mobile)

• Asana: Project management and task organization

• ClickUp: Project management and collaboration platform

• Google Suite (including Docs, Sheets, Slides): Collaborative document creation and editing

• Microsoft Teams: Communication and collaboration platform

• Monday.com: Project management platform with a visual interface

• Notion: All-in-one workspace for notes, tasks, wikis, and databases

• Slack: Real-time communication and collaboration platform

Project Management & Collaboration

• Constant Contact: Email marketing platform

• Eventbrite: Event management platform

• Facebook: Social media platform

• Hootsuite: Social media management platform

• Hubspot: All-in-one marketing, sales, and customer service platform

• Instagram: Social media platform focusing on visuals

• LinkedIn: Professional networking platform

• Mailchimp: Email marketing platform

• SEMrush: Search engine marketing (SEM) and competitor analysis tool

• Sprout Social: Social media management and listening tool

• Twitter: Social media platform for short messages (microblogging)

• YouTube: Video sharing platform

Marketing & Social Media

Tools and resources I am familiar with or are currently using.

Communication & Productivity

• Google Workspace (including Gmail): Email and productivity tools

• Microsoft Teams/Skype/Zoom: Video conferencing and communication tools

• Outlook: Email and calendar management (part of Microsoft 365)

• Ahrefs: Search engine optimization (SEO) and competitor analysis tool

• Google Analytics: Website traffic and user behavior analytics

• Moz: SEO toolset and online marketing resources

• SEMrush (mentioned twice): Search engine marketing (SEM) and competitor analysis tool

Analytics & Research

• Box: Cloud storage and file sharing platform

Data Storage & Sharing

Website Building

• Webflow: Website design and development platform

• WordPress: Content management system (CMS) for creating websites

• Miro: Collaborative whiteboard for brainstorming and mind mapping

Other

AI

• Gemini: Advanced AI model developed by Google

• ChatGPT: AI chatbot and language model

• Jasper: AI writing assistant

Other [Unrelated] Interests

In addition to my professional experience, I enjoy these personal pursuits.

Part-time Author

I have three manuscripts finished, two still to be written and one with my editor.

Technology

I enjoy knowing what's going on in the world of tech, from cybersecurity to AI to chatbots.

I'd like to learn about the key motivations that lead people to become entrepreneurs.

Entrepreneurship

Get in touch

Contacts

+1-612- 408 - 5634
VeronicaLFiscus@gmail.com