About me

Content Marketing Manager with 9+ years of experience in driving brand growth through strategic content marketing and personalization. Expert in aligning content strategy with sales and product teams, boosting marketing-sourced pipelines, and enhancing audience engagement through advanced AI tools. Skilled in SEO, UX writing, and data analysis, with a passion for mentoring teams to exceed KPIs and optimize content workflows for measurable improvements.

Experience

Senior Content Marketing Manager

TSIA /Remote/ B2B

Experienced Director of Content Marketing with a strong track record of driving brand growth through strategic content initiatives. Proven leader with expertise in managing and mentoring a high-performing team, consistently optimizing content performance and surpassing KPOs. Skilled in crafting compelling narratives that engage audiences, enhance brand visibility, and foster meaningful connections with target markets.

  • Led cross-departmental alignment of content strategy with Sales, Product, and Events, shaping GTM priorities

  • Unified SEO, social, email, and paid marketing, driving a 36% pipeline lift

  • Increased AI platform traffic by 1,841% in 12 months through data-driven optimization

  • Boosted conversions by 34% via UX copy and web experience improvements

  • Developed demand-gen campaigns (eBooks, blogs, webinars, ads) that grew inbound leads by 17%

  • Presented quarterly performance insights to VP, influencing budget allocation & long-term roadmap

  • Oversaw all marketing communications and PR to reinforce brand reputation and consistency

  • Built interactive content experiences, increasing on-site engagement by 27%

  • Repurposed flagship assets into scalable derivative ecosystems (blogs, LinkedIn, webinars, nurture, sales enablement), maximizing reach, engagement, and pipeline impact.

  • Served on marketing leadership team, guiding strategic planning and mentoring senior marketers

January 2024 — February 2025

Work History

Director of Content Marketing

TSIA /Remote/ B2B

February 2025 — Present

  • Drove 300% organic traffic growth in 12 months; doubled non-branded keyword impressions

  • Built and managed a full-funnel content engine spanning proprietary research, customer case studies, executive thought leadership, video, social, and interactive formats.

  • Elevated search rankings by 54% through advanced SEO strateg

  • Established a content repurposing framework, reducing production needs by 18%

  • Mentored and developed a team of content specialists, scaling campaign execution

  • Improved collaboration with design and UX teams, enhancing usability and efficiency

Download resume

Content Manager

Liquid Web is a hosting company totally devoted to web and cloud professionals. Growing businesses and the Designers, Developers, and Agencies who create for them is our focus. And that focus translates to products, services, and support designed specifically for mission-critical sites, stores, and applications.

  • Increased content output by 30% by coaching editors and technical writers

  • Boosted SEO visibility through audits and link-building campaigns

  • Enhanced delivery timelines by 64% through workflow optimization

  • Led social campaigns, raising engagement by 26%

  • Partnered with sales to drive event-driven demand generation

October 2022 — December 2023

Liquid Web /Remote/ B2B

Marketing Manager

Pivotal Advisors /Hybrid/ B2B

Pivotal Advisors helps companies enhance their sales effectiveness by implementing changes in how they manage their sales organizations, enabling them to produce more and achieve predictable results.

  • Increased B2B growth by 20% through multi-channel marketing strategies

  • Spearheaded website UX redesign

  • Coordinated monthly in-person and virtual events

  • Managed vendor relationships and event budget

  • Enhanced web visibility by 300% through Crafted SEO Content

  • Expanded social media reach, increasing LinkedIn followers by 60%

  • Created all digital assets, increasing YouTube views by 180%

  • Collaborated on campaigns to achieve measurable marketing results

  • Analyzed trends and KPIs to guide marketing strategy

  • Spearheaded integrated marketing campaigns, achieving substantial improvements in lead generation and enhancing brand visibility

  • Directed strategic marketing initiatives that enhanced lead generation and improved brand visibility

  • Conducted thorough market research and competitive analysis

June 2019 — October 2022

Collaborated with diverse clients to develop and execute content promotion strategies, increasing backlinks and driving lead generation. Created compelling social media posts, product descriptions, and email copy to enhance engagement and conversions. Conducted targeted content outreach, securing placements in high-visibility publications.

  • Generated content strategies for SaaS and ecommerce clients to increase leads and engagement

  • Crafted social media and email content to enhance customer interaction and conversion rates

  • Secured high-visibility PR and media placements through targeted content outreach

  • Partnered with clients to craft tailored marketing strategies and product descriptions, resulting in measurable growth in brand visibility and engagement

  • Partnered with Product, Sales, and Executive leadership to develop conversion-focused and revenue-driving content across mid- and bottom-of-funnel stages

Marketing Consultant

September 2016— January 2021

Self Employed / Freelance / Ecommerce

Email Marketing Specialist

Push Interactive /Minnesota/ B2C

Push Interactive was a full-service direct marketing and direct-to-consumer interactive organization based in Minneapolis, Minnesota. They specialized in connecting businesses with their target audiences through various marketing strategies and technologies. In 2019, Push Interactive was acquired by Weyland Tech.

  • Created compelling and engaging email content, including newsletters, promotional emails, and automated sequences, to maximize open rates, click-through rates, and conversions.

  • Planned and executed high-impact email marketing campaigns that effectively nurtured leads, drove conversions, and fostered strong customer relationships.

  • Managed and maintained email lists, including meticulous segmentation and regular list cleaning to ensure data quality and deliverability.

  • Thoroughly analyzed campaign performance metrics, identifying key areas for improvement and implementing data-driven optimizations to enhance campaign effectiveness.

  • Orchestrated the complete social media presence, from strategy and content creation to audience engagement and performance analysis, significantly increasing brand visibility and community growth.

September 2017 — May 2019

Dollar Hobbyz /Minnesota/ B2C

July 2016 — November 2017

Marketing Specialist

Marketing Intern

1517 Media /Minnesota/ B2C

June 2017 — August 2017

Marketing Intern

January 2015 — June 2016

New Moon Girls Magazine /Remote/ B2C

Education & Certifications

  • B.A., Writing Studies

  • Emphasis: Professional Writing

  • Minor: English

  • University of Minnesota - Duluth

  • Graduated 2016

Bachelors of Arts
Generative AI: Prompt Engineering Basics

Prompt engineering involves crafting effective and precise instructions, or "prompts," that guide a generative AI model to produce the desired output.

Institution: Writer AI Academy
Completion date: 2025

UX Writing

UX writing is the craft of crafting clear, concise, and user-focused content for digital products and services. It's about choosing the right words to improve user experience by simplifying complex processes and preventing confusion.

Institution: UX Writing Academy
Completion date: 2022

Google Ads

Google Ads Certified is a valuable credential for anyone involved in online advertising.

Institution: Google Skillshop

SEO

SEO courses provide valuable skills like keyword research, content creation, and link building, giving you a competitive edge to develop competitive strategies.

Institution: SEMrush