Downloads
I've successfully written and managed white papers and other downloadable content, creating resources that consistently generated leads and engaged audiences.
Buyer journey messaging framework
A comprehensive guide that maps prospect objections and decision barriers across TOFU, MOFU, and BOFU stages, identifies the content types most likely to influence progression, and provides tone, messaging, and communication guidelines for engaging prospects throughout the buying journey.
AI optimization deck
A deck that explains that SEO has shifted from keywords and backlinks to an AI-driven model where success depends on optimizing content for machine readability, zero-click answers, and multi-channel visibility
Thought leadership media kit
An asset that positions AI Economics as the next major tech thought-leadership movement, shifting TSIA from passive commentary to the authority on how AI rewires tech business models, pricing, and the future of services.
Event download guide
A guide that provides the who, what, when, where, and how much of the TSIA World ENVISION 2025 conference, designed to drive downloads and grow the event email list.
AI in Tech Services 2025 ebook
Ghostwrote the State of AI in Tech Services 2025 ebook, a thought leadership asset that became one of the highest-performing pieces in the paid media portfolio. While it generated just 5% of total clicks, it achieved a 1.17% conversion rate... 75% higher than the campaign average. The results demonstrated that AI-focused content attracts high-intent audiences and reinforced AI as a key theme for demand generation, webinars, nurture campaigns, and thought leadership initiatives.
Press release
A press release announcing TSIA Intelligence, a new AI-powered tool built for technology and services leaders to access industry research and insights instantly.
Technical 1-pager
1-pager that outlines how to improve website performance by separating web and database functions onto two separate physical servers.
Case story
A case study detailing how they helped a company called MyWebsiteSpot migrate to a Dedicated Multi-Tenant VMware Environment to solve issues with scaling, resource monopolization, and operating costs.
