Meet Connor, the Content Octopus
Meet Connor, the Content Octopus, your trusty guide to a cohesive and impactful content strategy.
In my approach to content, the head of the octopus represents the core content strategy. This is the central hub where marketing and company goals come together, dictating the direction and purpose of all content efforts.
What does Connor Have to do With Content?
The Head:
This is your core strategy. It's where your business and marketing goals come together to define the purpose of all your content.
The Tentacles:
These encompass your content channels and tools, including SEO, social media, email marketing, paid advertising, gated content, and more. Each one works to support the head, ensuring every piece of content you create has a purpose.
Each tentacle is an essential part of the system, and while they may work independently, their true strength lies in their connection to the head—the strategy that ties them all together.
Join me as a guest on the Content Amplified podcast, where we dive into "Connor the Content Octopus," a powerful visual metaphor for content strategy.
How it Works in Practice
Connor thrives on campaigns. To launch a new product or build thought leadership, a campaign acts as a vehicle to coordinate all the tentacles. For example:
A new blog post (SEO) can be shared on social media, linked in an email newsletter, and supported by a paid campaign.
A downloadable eBook (gated content) can drive leads through email nurture sequences and retargeting ads.
By aligning every tentacle with your core strategy, we create a unified system that delivers measurable results. Connor's movements are always deliberate and aligned with your business goals.
