Meet Connor, the Content Octopus
Meet Connor, the Content Octopus—your trusty guide to a cohesive and impactful content strategy!
In my approach to content, the head of the octopus represents the core content strategy. This is the central hub where marketing and company goals come together, dictating the direction and purpose of all content efforts. The head not only houses the strategy but also embodies the objectives we aim to achieve—be it increased brand visibility, higher engagement, lead generation, or customer retention.
What does Connor Have to do With Content?
From the head extend the tentacles, each representing a vital channel or tool in the content ecosystem. These tentacles work in harmony to support the overall strategy, ensuring that all efforts feed back into the central objectives.
Connor’s Tentacles Could Include:
SEO: Ensuring discoverability and boosting organic traffic through optimized content and strategic keywords.
Social Media: Building brand personality, engaging audiences, and amplifying content reach.
Downloads/Gated Content: Generating leads with valuable assets like whitepapers, eBooks, and guides.
Paid Media: Driving targeted traffic through PPC ads, sponsored content, and social media campaigns.
Email Marketing: Nurturing relationships with personalized messaging and regular updates.
Analytics: Measuring performance and using insights to refine the strategy.
Content Campaigns: Coordinating all channels for cohesive messaging and maximum impact.
Other: there are a variety of other channels that could link back.
Each tentacle is an essential part of the system, and while they may work independently, their true strength lies in their connection to the head—the strategy that ties them all together.
How It Works in Practice
Connor thrives on campaigns! Whether launching a new product, promoting a service, or building thought leadership, campaigns serve as the vehicle that drives coordination across all tentacles. For example:
A new blog post optimized for SEO could be shared across social media, linked in an email newsletter, and supported by a targeted paid campaign.
A downloadable eBook could form the centerpiece of a gated content campaign, driving leads through email nurture sequences and retargeting ads.
By aligning the tentacles and ensuring they all feed back into the head, I create a unified strategy that delivers measurable results. Connor doesn’t just float aimlessly in the content ocean—every movement is purposeful, deliberate, and aligned with your marketing and company goals.
So, let’s dive in with Connor the Content Octopus and create a strategy that’s as cohesive as it is powerful!
