Team Leadership & Management

• Team Building & Motivation: Leading and mentoring content teams, fostering a collaborative and creative work environment.

• Project Management: Managing multiple content projects simultaneously, ensuring deadlines are met and projects are delivered on time and within budget.

• Communication & Collaboration: Effectively communicating with stakeholders, including cross-functional teams (sales, marketing, design, etc.).

Digital Marketing Expertise

• SEO/SEM: Strong understanding of SEO principles and best practices, as well as paid search advertising (PPC).

• Social Media Marketing: Proficiency in utilizing social media platforms to promote content and engage with audiences.

• Content Distribution: Exploring and implementing effective content distribution strategies across various channels.

• Excellent Written & Verbal Communication: Ability to clearly and concisely communicate complex ideas both written and verbally.

• Strong Presentation Skills: Effectively presenting content strategies and performance reports to stakeholders.

• Interpersonal Skills: Building and maintaining strong relationships with clients, colleagues, and external partners.

Communication & Interpersonal Skills

Creativity & Innovation

• Thinking Outside the Box: Generating creative and innovative content ideas that resonate with target audiences.

• Staying Ahead of Trends: Keeping up-to-date with the latest trends in content marketing and digital marketing.

• Adaptability: Quickly adapting to changing industry trends and market conditions.

Event Planning

• Risk Management: Identifying and mitigating potential issues (e.g., weather delays, speaker cancellations, budget overruns).

• Vendor Management: Negotiating contracts, managing timelines, and ensuring vendor performance meets expectations.

• Logistics & Operations: Overseeing all aspects of event logistics, including venue selection, transportation, catering, and on-site coordination.

• Building Relationships: Fostering strong working relationships with colleagues across different departments (sales, marketing, product, customer success).

• Stakeholder Management: Effectively communicating campaign goals, timelines, and progress to all stakeholders.

• Conflict Resolution: Resolving interdepartmental conflicts and ensuring smooth collaboration.

Cross-Functional Campaigns

Social Media & Community Management

• Engaging with Audiences: Actively participating in social media conversations, responding to comments, and building relationships with followers.

• Monitoring & Addressing Issues: Identifying and addressing negative sentiment, resolving customer inquiries, and managing online crises.

• Building Online Communities: Fostering a sense of community and belonging among followers through interactive campaigns and engaging content.

UX Writing

• Empathy & Understanding: Deeply understanding user needs, motivations, and pain points.

• Usability Testing & Iteration: Conducting user research and testing to ensure clear and effective communication within the user interface.

• Accessibility: Writing with inclusivity in mind, ensuring content is accessible to users with disabilities.

• Persuasive Language: Ability to use language that is clear, concise, and impactful to effectively communicate messages and persuade audiences.

• A/B Testing & Optimization: Experiment with different versions of copy (e.g., headlines, body text, CTAs) to identify the most effective variations in terms of engagement, conversions, and other key metrics.

• Understanding User Psychology: Writing copy that resonates with user needs, motivations, and emotions, encouraging them to take the desired action.

Copywriting

Designing Graphics

• Visual Communication: Ability to effectively convey messages and ideas through visual elements, including color, typography, imagery, and layout.

• Design Principles: Strong understanding of design principles such as balance, contrast, hierarchy, and repetition to create visually appealing and effective designs.

• Software Proficiency: Mastery of graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), or Figma.

Email Copy

• Crafting Compelling Subject Lines: Writing attention-grabbing subject lines that entice recipients to open the email.

• Personalized Messaging: Tailoring email content to individual recipients based on their interests, preferences, and past behavior.

• Call to Action Optimization: Writing clear, concise, and persuasive CTAs that motivate recipients to take the desired action (e.g., make a purchase, sign up for a newsletter, download a resource).

• Brand Strategy Development: Ability to define and articulate a clear and compelling brand strategy aligned with business objectives.

• Competitive Analysis: Deep understanding of the competitive landscape and identifying opportunities to differentiate the brand.

• Long-Term Vision: Ability to think strategically and plan for long-term brand growth and sustainability.

Strategic Branding

Tools

Design & Creativity

• Adobe Photoshop: Image editing and manipulation

• Adobe Premiere: Video editing

• Canva: Graphic design and social media content creation

• Figma: User interface (UI) and user experience (UX) design

• Procreate: Digital illustration and painting (mobile)

• Asana: Project management and task organization

• ClickUp: Project management and collaboration platform

• Google Suite (including Docs, Sheets, Slides): Collaborative document creation and editing

• Microsoft Teams: Communication and collaboration platform

• Monday.com: Project management platform with a visual interface

• Notion: All-in-one workspace for notes, tasks, wikis, and databases

• Slack: Real-time communication and collaboration platform

Project Management & Collaboration

• Constant Contact: Email marketing platform

• Eventbrite: Event management platform

• Facebook: Social media platform

• Hootsuite: Social media management platform

• Hubspot: All-in-one marketing, sales, and customer service platform

• Instagram: Social media platform focusing on visuals

• LinkedIn: Professional networking platform

• Mailchimp: Email marketing platform

• SEMrush: Search engine marketing (SEM) and competitor analysis tool

• Sprout Social: Social media management and listening tool

• Twitter: Social media platform for short messages (microblogging)

• YouTube: Video sharing platform

Marketing & Social Media

Tools and resources I am familiar with or are currently using.

Communication & Productivity

• Google Workspace (including Gmail): Email and productivity tools

• Microsoft Teams/Skype/Zoom: Video conferencing and communication tools

• Outlook: Email and calendar management (part of Microsoft 365)

• Ahrefs: Search engine optimization (SEO) and competitor analysis tool

• Google Analytics: Website traffic and user behavior analytics

• Moz: SEO toolset and online marketing resources

• SEMrush (mentioned twice): Search engine marketing (SEM) and competitor analysis tool

• ScreamingFrog: SEO tool

Analytics & Research

• Box: Cloud storage and file sharing platform

• Google Drive

Data Storage & Sharing

Website Building

• Webflow: Website design and development platform

• WordPress: Content management system (CMS) for creating websites

• Miro: Collaborative whiteboard for brainstorming and mind mapping

Other

AI

• Gemini: Advanced AI model developed by Google

• ChatGPT: AI chatbot and language model

• Jasper: AI writing assistant

Other [Unrelated] Interests

In addition to my professional experience, I enjoy these personal pursuits.

Part-time Author

I have three manuscripts finished, two still to be written and one with my editor.

Technology

I enjoy knowing what's going on in the world of tech, from cybersecurity to AI to chatbots.

I'd like to learn about the key motivations that lead people to become entrepreneurs.

Entrepreneurship