User Experience (UX) Copy
I've successfully crafted and optimized UX copy, guiding users through seamless experiences that improved product usability and conversions.
Launch of content collection pages
Launched a new collection of content pages to showcase membership resources, strengthen SEO, drive lead generation, and improve site interlinking.
Launch of thought leadership page
Launched a dedicated thought leadership hub to boost SEO visibility and centralize supporting content into an easily navigable resource center.
Updated pricing page
Revamped pricing pages by streamlining five cluttered columns into three concise sections, reducing scroll depth and adding clear, action-driven CTAs for a cleaner, more conversion-focused experience.
Updated portal module
Refreshed the portal module with updated user copy and real imagery to better reflect the live portal experience.
Checkout flow
Explore the user flow for a monthly fantasy book subscription, as well as the prototype in Figma, to see how users would navigate the site.
Error messages
View new error messages for the GuerillaBox signup screen, aligning with a brand voice that is experienced, compassionate, conversational, and subtly quirky.
App onboarding
Take a tour through this user's complex journey for a mobile app, where you'll find a new, improved onboarding process.
